Monthly Archives: August 2013


Your Company – Aligned to ‘Features’ or ‘Benefits’

Like many other industry sectors, the aviation industry is regulated and compliance driven.  The compliance requirements are important for the business to function.  Such compliances are with H&S, CAA, EASA, Human Factors, and Fuel Tank Safety etc…. You can classify these compliances as ‘features’.  The aviation industry ensures that each […]